Classic Hip Hop Radio audience qualitative profile

 

Classic Hip Hop Radio's format attracts a multi-income and multi-generational audience.

 

Qualitative profile
The following tables suggest that Classic Hip Hop Radio is averaging over 110,000 hits per month — and that the average Classic Hip Hop Radio listener tunes in between the hours of 8am – 12pm more than likely while they are at work with a web browser that is always open!

 

Month

Unique visitors

Number of visits

Pages

Hits

Bandwidth

Jan 2007

6067

7766

24395

134026

10.78 GB

Feb 2007

5700

7101

18338

113970

11.16 GB

Mar 2007

6199

7669

19760

113302

13.47 GB

Apr 2007

6264

7662

19717

92239

13.31 GB

 

 

Hours

 

 

 

Hours

Pages

Hits

Bandwidth

00

370

1784

308.71 MB

01

265

1774

238.34 MB

02

213

1209

170.77 MB

03

256

1887

198.36 MB

04

371

2510

128.82 MB

05

398

3193

249.77 MB

06

586

3515

338.85 MB

07

603

3172

386.18 MB

08

753

3710

637.13 MB

09

905

4052

653.25 MB

10

802

4560

633.30 MB

11

735

4190

521.39 MB

 

Hours

Pages

Hits

Bandwidth

12

858

3969

632.83 MB

13

828

3620

651.27 MB

14

854

3640

732.89 MB

15

803

3415

697.90 MB

16

887

3419

658.00 MB

17

855

3602

770.14 MB

18

904

3092

880.54 MB

19

909

3435

802.77 MB

20

772

3415

623.67 MB

21

740

2798

566.85 MB

22

508

1884

373.42 MB

23

421

1546

290.84 MB

 

 

Advertising availabilities and rates:
Classic Hip Hop Radio is one of the hot new Internet radio properties in America, attracting a monthly cume of well over seven thousand listeners to its unique, interesting and targeted niche format - dedicated to the Early Days and Golden Era of Hip Hop. We offer a couple of different advertising opportunities to help you reach those listeners:

 

Radio spots
Radio spots played on Internet radio work EXACTLY THE SAME as radio spots played on broadcast radio — except that Internet radio's listeners are (1) more upscale (most are at work which gives them a PC with a broadband connection), (2) more attentive (as Internet radio plays far fewer commercials per hour), and (3) easier to convert to a website visit (as virtually all of them are sitting at a PC with a browser window open). (Price: $100 for 100,000 impressions ($1 CPM).)

 

Radio spot creation

We can create your radio spot for you.  If you would like to advertise your business on Classic Hip Hop Radio but don't have a radio spot ready, we can do it for you. Simply e-mail radio@classichiphopllc.com with the specifics and we will create the ad, submit it back to you for your approval, and air it at the designated times. (Price: $25 flat fee).

 

 Banner ads
Classic Hip Hop Radio listeners browse our site frequently — to read our newsletter, sign our guestbook and to check out when the next Classic Hip Hop event will take place. When they do, the 468x60 banner ads directly above and below the player are prominently displayed.  (Price: $100 for 100,000 impressions ($1 CPM).)

 

RATE CARD SUMMARY

 

Radio spots (30 secs.)              $1.00 CPM

 

Spot-creation fee                     $25.00

 

Banner ad above player          $1.00 CPM

 

Banner ad below player          $1.00 CPM

 

 

Note: Internet radio's "impressions" are GUARANTEED impressions
Unlike broadcast radio,
in which "impressions delivered" are merely rough estimates, subject to Arbtiron's' margin of error and stations' audience size fluctuations from week to week, Classic Hip Hop Radio's "impressions delivered" is a guaranteed number. On Classic Hip Hop Radio, your campaign will run until you have received no less than the precise number of impressions you paid for!

 

 

 Why advertise on Internet radio?

 

  • Quality audience: The vast majority of Internet radio listening is comprised of consumers who are listening at work on a broadband-enabled computer, meaning that they are inherently a high-qualitative-profile group of listeners.
  • Low spot load = High attention level: Whereas on broadcast radio your spot might end up buried as the 10th spot in a 12-spot break, on Internet radio, your spot is likely to be the ONLY spot in the break, meaning that it's far more likely to be heard and acted upon.

 

  • Website link: Since virtually all Internet radio listeners are sitting in front of a computer with a browser window open, and since you have 30 seconds of persuasive audio to communicate with, they are perhaps the easiest consumers in the world to entice to your website!

 

Need more information?

Call the Advertising Manager, at 1-202-288-4573 or atone@classichiphopllc.com